Well-Mannered Coffee

The Gentlemen Baristas roast and serve specialty coffee from their own London coffee houses. They needed a brand strategy and a voice to carry it, from the internal strategy deck to the sales brochure for their roastery.

I wrote the brand strategy, the manifesto and the brochure. The voice borrows from the old London coffee house: courteous, a little theatrical, generous, and never stuffy. Being a Gentleman Barista is not a gender thing. It’s a behaviour thing.