Digital campaigns

Short vertical films that turn a moment in the calendar into a reason to shop. One line does the work in each.

Client
Ocado
Year
2025
Category
Digital
Role
Copy lead
Three vertical Ocado social ads side by side: Feaster Sunday, Rock around the M&S Christmas cheesecake, and Percy & friends together at last

Context

Always-on social for Ocado, built around the big moments in the food year: Easter, Christmas and summer. Many feature M&S favourites.

What I did

I was copy lead on all of these campaigns.

Feaster Sunday — Easter 2025
Feaster Sunday — Easter 2025
Rock around the M&S Christmas cheesecake — Christmas 2024
Rock around the M&S Christmas cheesecake — Christmas 2024
Percy & friends (your favourites) together at last — Summer 2023
Percy & friends (your favourites) together at last — Summer 2023
We're unpacking your order — Summer 2022
We're unpacking your order — Summer 2022