Everything Squeaky Bum

Everything you need for squeaky-bum time, one fixture at a time.

Client: Ocado
Year: 2026
Category: Campaign
Role: Writer

Everything Squeaky Bum, London version: a pie, chilli peanuts, a beer, chilli crisps and champagne, one for each of the last five fixtures. “All you need for the title run in at Ocado.”

Context

Last season’s Premier League title race went down to the wire between a London club and a Manchester club. Ocado wanted to be part of the run-in.

What I did

Two versions, one for London and one for Manchester. Each of the final five fixtures gets its own snack, all in the team’s colours, building from a pie to a bottle of champagne for the last game.

Everything Squeaky Bum, Manchester version: a pie, salted peanuts, a beer, cool crisps and sky-blue champagne, one for each of the last five fixtures — The Manchester version

Credits

Writer: Ken Williams