Sweetness & Lights
Mustards and must-haves. Pork chops and chopping boards. Kettles and chips. A poem pairing the food Ocado sells with everything else.
- Client
- Ocado
- Category
Context
A piece of DM to promote Ocado’s range of non-food items was going through the studio. We’re groceries and more. The creative was a bit flat.
What I did
I stayed late that night and wrote a few lines of a poem pairing food and non-food products you can buy at Ocado: ‘mustards and must-haves’, ‘pork chops and chopping boards’, ‘kettles and chips’. It went down well the next day, and that week it found its way to the boardroom.
Result
Six months later it was the year’s ATL campaign across print, TV and radio, and I had written about 200 verses.