Welcome Pack
The first hello: a welcome that arrives with every customer’s first shop.
- Client
- Ocado
- Category
- CRM
- Role
- Lead writer
Context
The Ocado Welcome Pack is a key piece of comms for the business, because it’s included in every customer’s first shop. It’s our way of saying hello, so the tone of voice is key.
What I did
I’ve been the lead writer on two versions.
