Ocado Zoom
You do an Ocado, but you get a Zoom.
- Client
- Ocado
- Category
- Naming
- Role
- Lead copywriter
Context
Zoom is the one-hour delivery arm of Ocado. It needed a fast name and a call to action that set it apart from Ocado.
What I did
I was the lead copywriter on the creation of the Zoom brand and its launch. We felt you did an Ocado but got a one-hour delivery, so ‘Get a Zoom’ was born. It’s used on all digital comms.
For the out-of-home campaign we created a series of posters showing modern-life problems Zoom solves, and a series of playful instant-food puns.
