Ken Williams

Taste. Not Waste.

Taste. Not Waste.

Client
The Gentlemen Baristas
Year
2020
Category
Social
Role
Writer
Instagram post: “Taste. Not Waste. 100% home compostable, speciality coffee pods from The Gentlemen Baristas. Kind to your taste buds and kind to the planet.” A box of pods beside a seedling growing from a pod.

Context

The Gentlemen Baristas launched 100% home-compostable, Nespresso-compatible coffee pods.

What I did

I wrote the launch line and the social posts, plus a page of alternatives, from “For Peat’s Sake!” to “Don’t bin them, bury them.”

Alternative post: “Gentlemen Baristas taste. Zero waste.”
Alternative route
Page of alternative headlines, including “For Peat’s Sake!”, “Today’s Gentlemen Baristas speciality coffee pods are tomorrow’s plant food” and “There’s life beyond your morning coffee. Plant life.”
More alternative headlines

Credits

Writer
Ken Williams